jersey store

Designed as a dedicated Puma store for football culture, this concept blends bold brand identity with a streamlined retail flow. The exterior uses clean geometry, red-black accents, and oversized Puma logos to maximize visibility and impact. Inside, the space is organized around thematic values—Speed, Power, Passion—brought to life with shield-shaped product frames, modular racks, and spotlighted displays. The open-plan layout creates a clear circulation path, while perimeter shelving maximizes product capacity without clutter. The balance of glass frontage and strong branding ensures transparency and energy, making the store both an iconic landmark and a functional retail hub for football enthusiasts.