congress stand

Designed for a medical congress, this Yves Rocher stand balanced scientific professionalism with the brand’s rooted-in-nature identity. Targeting doctors and professors, the space offered a calm environment to pause, sit, and experience the philosophy firsthand. Built with modularity, it functioned as one unified stand or two independent halves, adapting to varied event layouts. Botanical wall textures, circular shelving, and integrated lighting grounded the brand aesthetic, while muted tones and structured furniture conveyed professionalism. Every detail—from seating to display placement—was planned to foster longer conversations rather than quick visits. The result: a setting that conveyed expertise, warmth, and immersive brand presence.