‘‘experience the journey’’ experience

This Yves Rocher pop-up store was conceived as an immersive journey into the brand’s botanical DNA—bridging exhibition design, storytelling, and retail. Built around the theme of flow, the space guided visitors through three chapters: plant origins, sustainable extraction, and product experience. A lenticular façade shifted between the Yves Rocher logo and the event title, signaling transformation before entry. Inside, lighting, materials, and wayfinding created seamless transitions while eliminating dead zones. Visitors could engage with ingredients, fragrances, and final products in both forward and reverse storytelling paths, making the experience dynamic, memorable, and true to the brand’s natural ethos.